"Small Changes Making a Big Difference"
The Delta Modelling Group provides a full spectrum of consumer based marketing research and advanced multivariate techniques to solve complex business problems.
Delta's consumer survey research services include study and questionnaire design, sampling, data collection and analysis. We provide a full range of consumer research techniques and methodologies that are designed to address your specific business issues from concept to product launch.
In addition to Delta's quantitative on-line survey research services, our capabilities include an "Instant Response" rating methodology that provides a moment-to-moment affect trace of a streamed video via the Internet such as a television commercial, political debate, focus group audio discussion or any other type of streamed stimulus.
This proven research technology can identify exactly what's working/not working with your advertising messaging and Why. This same technology has been used in televised national Presidential Debates, television programming and TV personality testing.
The Virtual Focus Group is a revolutionary market research solution that combines the best of qualitative & quantitative techniques in an on-line interactive environment with a large national sample.
By applying the Instant Response moment-to-moment rating technology to the focus group discussion, the statements voiced by consumers are transformed into a statistically reliable national sample that can be analyzed using multivariate statistical techniques.
This approach gives statistical meaning to the exact words and phrases used by consumers to express their opinions and points of view. With the Internet providing scalability, this innovative research method is a swift and cost effective research solution consumer insights.
The Delta partnership is based on a solid track record that spans more than 30 years of working together in producing analytical solutions for consumer packaged goods companies.
These value-added solutions integrate your company's own internal information with syndicated marketing data applied to Category Management, Sales Force Automation, Funds Tracking, Efficient Assortment and Promotion Evaluation.
Copyright 2012 by Delta Modelling Group, LTD.