Overview

"Data not analyzed... is wasted data"

Delta's history dates back to 1983 to Information Resources, Inc. where the Delta co-founders ignited a spark that revolutionized the world of predictive analytics for the CPG Industry with state-of-the-art predictive models using electronic POS scanning data, consumer household purchasing data and in-market controlled store testing. 

Established in 1995, the Delta Modelling Group is an Analytic & Consulting firm that helps leading corporations build consumer centric strategies based on data-driven insights.

The Delta Modelling Group uses innovative marketing research methods to understand consumer purchasing dynamics and advanced analytics to quantify sales and marketing ROI.

Our consultants have over 30 years of experience working for the world's largest marketing research companies and Consumer Packaged Goods manufacturers.

We have helped hundreds of manufacturers and retail chains to gain customer and consumer insights to build successful sales and marketing programs.

We wrote the book

For over 30 years, Delta's founders have helped leading CPG, pharmaceutical and major retailers reach their growth targets through the application of predictive analytics to grow top-line revenues, reduce costs and optimize profits.

Significant experience with CPG, HBC, OTC and Rx... working with the world’s largest manufacturer’s, retailers and marketing research companies.

The right balance of strategy, technology and analytical expertise.

Advised hundreds of CPG & pharmaceutical manufacturers and retailers in the creation and development of  consumer and customer insights needed to build successful sales and marketing programs.

Pioneered many of the leading methodologies used today by the world's largest syndicated research companies.  

Delta's founders are sought-after thought leaders. We are recognized by both the business and academic community for our intellectual capital.

Building Analytical Engines Since 1983

Put Delta to work for you!

We understand your business issues.  Let us transform your data into  information... information into knowledge... and knowledge into profits.

Please contact us anytime about your basic, custom marketing research and advanced analytical needs.

We look forward to hearing from you.